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Vantage Point

Strategic marketing concepts and business observations. Small business start-up experiences.

Friday, August 22, 2003

I love Fast Company! Have I said that before? I found them about 3 years ago while visiting a bookstore. The mission of that day was to find ideas for reinventing a company I was working with. I bought 50 pounds of magazines and Fast Companywas one that stuck and won my paid subscription.

They have recently launched a blog site that is so respectable. It's similar to what I want for this site. It's navigatable (?is that a word?) and loaded with great blogs. I wonder how spontaneous the blogs really are, but that's another issue. Readers can add comments and can receive the blog through RSS if they want. The site is powered by MoveableType, a provider that has attracted my attention recently. I think a publisher MUST have give their readers another dimension such as a blog to enhance the loyalty 'bond'. Afterall, the publisher wants loyalty from its customers - don't the customers deserve loyalty from the publisher too? Take a look!

Fast Company Now

.: posted by Carol Gamel - Carol@GoldenStarFruit.com 9:36 AM


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