Vantage PointStrategic marketing concepts and business observations. Small business start-up experiences. Friday, August 29, 2003VISION - Martin Luther King, Jr. eloquant speech, I Have A Dream, is an excellent example of setting a vision and communicating that vision in a plain, easily understood speech. If only all organizations and companies could define their mission as clearly as Dr. King.Everybody who listened to that oration knew they needed to address the issues back in their hometowns. They couldn't just move to a different city to achieve freedom and they had to "forever conduct our struggle on the high plane of dignity and discipline". In that simple statement Dr. King voiced his expectations for performance and handed people, of all colors, their responsibility and the tools for achieving The Dream. .: posted by Carol Gamel - Carol@GoldenStarFruit.com 4:33 PM| |
 
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